Design &
Art Direction
About
Contact
Visual Archive
A visual identity for the 50th anniversary of an international business research conference EIBA organised by Aalto University School of Business in Espoo, Finland. The project included: logo design, logo animation, graphic manual, webpage design and print materials such as name tags, posters, photobackgrounds and signage.
With this visual identity we wanted to push the boundaries of what an academic research conference could look like with bold colors and a logo symbol. The logo design gives a dynamic impression of new connections and even resembles the snowflakes of the Finnish November. The symbol functioned well in various materials, such as certificated and shirts. The various color combinations and patterns derived from the logo were used in visitor name tags to signify different groups.
Overall the client and the conference guests were really happy with how EIBA 2024 looked and felt.