Design &
Art Direction
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As an art director for Finndent, a Finnish company designing and manufacturing high quality dental units, I was charged to update Finndent’s visual identity by redefining
its fonts and colors and graphic manual. I was also responsible for designing new catalogues, brand books, animations and art directing product photoshoots.
The aspects that we wanted to emphasize with the updated identity were the high quality and modularity of the product, allowing dental professional to design their ideal units with the exact features they needed.
The new identity was lauched successfully: sales increased and for the first time in the company’s history dental equipment resellers started sending requests for Finndent’s products.